Russell Parsons, editor-in-chief of Marketing Week, says: “B2B marketing is evolving. In some organisations, the virtues of ...

The opportunity is there. The question is whether you’ll lead the conversation—or get drowned out by the noise.

In the B2B world, sales teams have always worked with opportunities and marketing teams have always worked with leads. It’s like solving a problem using different measurements — it’s nearly ...

JOANNA BITTLE, AGENCY PARTNER, COMMCREATIVE: Adoption of account-based marketing continues to rise—a Terminus survey found more than 80 percent of B2B marketers plan to increase their budget ...

Again, that means B2B brands that take advantage of the opportunities of the current reality can boost the performance of their programs. Trends B2B Brands Lead On Based on a survey of nearly 500 ...

As companies continue annual planning for 2021, we have an opportunity to reboot businesses and accelerate progress in the direction we've known—for years—we need to go toward. Here are three ...

hybris, an SAP company and the world’s fastest-growing commerce platform provider, presented an exclusive study by Forrester Consulting during the inaugural Game Plan B2B E-Commerce Forum, which took ...

Needham initiated coverage on Shopify (NASDAQ:SHOP) on Monday with a Buy rating. Analyst Scott Berg and his team noted that while Shopify (NASDAQ:SHOP) is widely considered a generational software ...

His Chantilly, Va.-based payments gateway specializes in B2B and business-to-government transactions. The transactions 3Delta handles make for a low-risk, even staid business, Bills notes. Moreover, ...

The "B2B Marketplaces: Disruption Presents Opportunity" report has been added to ResearchAndMarkets.com's offering. Depending on the definition of B2B e-commerce, which has a few delivery models ...

Emergence’s Jason Green thinks some of the tech backlash is justified, but the B2B opportunities still outweigh the challenges Ingrid Lunden 10:01 AM PDT · July 15, 2020 ...

In fact, two thirds of B2B buyers are supplementing B2B campaigns with B2C sites. This is not because buyers prefer B2C sites to B2B campaigns, but because they need options to effectively reach ...