What is a B2B Loyalty Program? B2B loyalty programs (or B2B rewards programs) are customer retention solutions with specific features and loyalty logic designed to help businesses establish brand ...
A B2B ambassador program is not as common as the sister program - B2C. However, when done well, B2B programs can increase awareness of the brand tenfold and create eventual conversions in the millions ...
TORONTO, ON--(Marketwired - Dec 1, 2015) - Finally, something B2B sales executives, front-line sales reps and marketers can agree on: B2B companies are more likely to achieve their revenue goals when ...
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, today announced the results of a survey about the impact of COVID-19 ...
AUSTIN, Texas, May 08, 2025 (GLOBE NEWSWIRE) -- More than 60% of B2B marketers say their lead generation vendors fail to deliver the lead quality they were promised — and yet, the cycle continues. Why ...
CAMBRIDGE, Mass., Oct. 30, 2019 /PRNewswire/ -- Forrester today announced the launch of its new SiriusDecisions B2B Marketing Certification program. The program is an eight-week, facilitated online ...
The word “campaign” is defined and used in many ways by B2B marketers, and sometimes the term can be confused with what are truly single assets or disjointed activities. This confusion and a lack of ...
B2B marketers say the biggest deficiency of their content program is that it doesn't produce personalized content pieces, according to recent research from Uberflip and Heinz Marketing. The report was ...
Plugged in and relevant B2B influencers can still impact an entire landscape. Organizations previously unfriendly to remote work suddenly have had to establish an entirely remote organization ...
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