So, you’ve decided to test micro-influencers for your business to business (B2B) marketing. With influencer marketing on track to grow over 40% in 2019 compared to 2018 , it's a timely decision ...

Moreover, B2B buyers today are better informed, empowered and more discerning. Decision makers typically conduct extensive research before engaging with sales representatives and therefore expect ...

According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more tha ...