Tracking intent signals like repeat site visits, content downloads and sales interactions helps gauge if you’re moving buyers ...

With B2C, you sell your products or services to individual customers. The B2B sales cycle is usually longer and more complex than B2C. This is partly because establishing trust and building ...

B2B salespeople say their biggest challenge early in the sales cycle is personalizing their pitches to individual prospects, according to recent research from Lusha. The report was based on data from ...

If you want to better engage your buyers and reduce your sales cycle, now is the time to start personalizing your B2B marketing program. Shira Abel has 25+ years of experience leading strategic ...

The most effective marketing doesn't just attract leads; it guides them through the journey, builds trust and positions ...

More sales teams are using AI. AI helps find leads and close deals faster. Top sellers use AI every day. A new report shows that B2B sales teams increasingly use AI to improve efficiency and close ...

Automated sales and order processing assisted by artificial intelligence speeds up processing time, freeing sales reps to ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

B2B marketing and sales have long been at odds ... because they ended up in a list from marketing. You see how the cycle is destined for division! Dig deeper: Why account-based expansion is ...

Mike Moorman - Academic Director; Adjunct Lecturer of Executive Education; ZS Principal (Emeritus), B2B Sales Strategy and Transformation Practice Leader Arun Shastri - ZS Managing Principal, B2B ...

TEKsystems — B2B Sales Award winner. TEKsystems will describe how it implemented a new, unified sales process, designed to better organize sales efforts, shorten sales cycle times, and improve ...