However, there is now a new problem: lots of people are getting social media wrong.The How Not to use Social Media whitepaper, produced by B2B Marketing in conjunction with Oracle Social, contains a ...

Let’s take a look at how we can achieve B2B social success: The best social media platforms to consider for B2B in 2023 Instagram Instagram is sometimes overlooked by B2B companies, but it ...

Social media can act as a billboard, customer service center, recruiting partner and thought leadership podium—and it’s always on. Frankly, social is one of B2B’s most important assets.

Public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. Especially because there are 4.8 billion social media users worldwide.

Are you a B2B business and want to use social media or are thinking about using social media to help grow your business? Well here are some tips on getting started with social media and social ...

Today I'm super excited to bring you episode 39 of the Marketing Smarts Live Show. This week's topic is all about how B2B marketers can use an organic social media strategy for success. So if you're ...

From a historical perspective, social media is a relatively new tool in the marketing toolbox, but as we all know, it's a dynamic one — as the recent decline of Twitter and the explosion of ...

While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds of buyers indicate that content ...