The qualities that make B2B software easy and enjoyable to use are the same ones that enable companies to organically reach new customers and keep the customers they have. The Fast Company Executive ...

As Forbes defines it, the consumerization of IT is the propensity for users’ experiences with technology as consumers to impact their expectations regarding their technology experiences at work. And ...

The outsourcing development market is increasing, with projections to reach almost $900 billion by 2030. Still, this number ...

The average survey respondent uses three separate AI tools, with most common uses are for research, writing and cost/time ...

Emerging trends show that B2B software buying preferences are changing. Companies are more thorough about new software investments and would welcome as much information as possible to guide buying ...

Matt Weyandt, co-founder of the craft chocolate brand Xocolatl, says Gusto has kept pace with his company as it’s grown from ...

Imagine for a moment that you’re a business owner looking to purchase project management software. You find a company that has an enticing product, and you meet with a salesperson to learn more. The ...

B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent ...

Profound’s AI visibility data will be integrated into my.G2 dashboards, providing insights into when & how product categories ...

Historically, there has been a distinction between business-to-consumer (B2C) software and business-to-business (B2B) software, but in recent years, the line between the two has fast been fading, if ...

Small and midsize B2B software companies use Twitter the most of all the major social networks, according to a recent report from Blurbi. The analysis of the social media accounts of 400 software B2B ...