Search Engine Land » Guide » B2B vs. B2C: Key differences & marketing tactics Sponsored by Semrush, written by Nichola Stott, & edited by Nichola Stott Chat with SearchBot Please note that your ...

On this episode of the Marketing Vanguard podcast, host Jenny Rooney she sits down with Carrie Palin, CMO of communications ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

In the fast-evolving world of business, B2B (business-to-business) marketing plays a crucial role in helping companies build strong relationships, generate leads, and drive revenue. Unlike B2C ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Tracking intent signals like repeat site visits, content downloads and sales interactions helps gauge if you’re moving buyers ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

In the realm of B2B marketing, making sales and keeping customers is more difficult than ever. In contrast to B2C businesses, ...

Chief Marketer’s Top Women in Marketing program, celebrating the most impactful brand marketers, agencies and partners making ...

about where B2B marketing is the same as—and different than—B2C marketing. At Autodesk, a leading technology & software company, Dara oversees the worldwide marketing, brand, communications ...

Sharma notes that while B2C marketing frequently influences B2B strategies, it can present certain challenges. “B2B is fundamentally different, yet many marketers apply B2C-driven metrics like ...