Unfortunately, some marketers don’t have a clue, when asked about the difference between B2B and B2C marketing. “We’re all people in the end. So if you can sell to one, then you can sell to the other.
When you think of brand-building campaigns, publicity stunts, or viral videos, you typically think of B2C examples. Why? Is it because brand matters more to consumers? After all, people would rather ...
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