In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Chitra Ebenezer, chief marketing officer ...

With today’s omni-channel commerce landscape, B2C companies are often also B2B, and vice versa. This crossover in business models is a fruitful strategy, as it allows for increased revenue ...

That said, companies aren’t always set up with the alignment among processes and team structures needed to make this happen. According to Gregg Johnson, CEO of Invoca, a revenue execution ...

Launching a B2B product within a B2C company presents distinct challenges as you attempt to strike a balance between successfully establishing a new product and maintaining your original business.

Below, 10 members of Business Journals Leadership Trust share smart ways B2C company leaders can build and maintain their customers’ trust — and strengthen their businesses in the process. 1.

Are you a B2C company that wants to boost your holiday sales? One clever and effective way to do this is by including B2B customers into your target audience. This is something that many small ...

It’s not uncommon to find a B2C business frantically up-scaling customer service to B2B standards, or a B2B company spending resources on soon-to-be-discounted, low-value transactions.

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different ...