This is where automation software like Pardot comes into place. It is the best B2B marketing automation solution for all your needs. It helps engage more leads, streamlines the sales process, gives ...

In the world of B2B, most routine jobs that used to involve tedious effort and a lot of resources are now easier due to the use of marketing automation, sales enablement software, robotic process ...

Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research from ActOn and Ascend2. The report was based on data from a survey of ...

Automation tools should be inherently flexible and adaptable to meet the dynamic needs of the industry. In Closing: B2B Marketing Automation's Efficiency and Personalization ...

2. Manufacturing B2B manufacturers have a unique sales cycle that often involves selling via distributors and resellers. The sector is known for utilising offline channels, such as trade shows and ...

Portland, Oregon, March 06, 2025 (GLOBE NEWSWIRE) -- Act-On Software, a marketing automation leader, in partnership with Ascend2, releases "The State of B2B Marketing Automation 2025." This survey ...

What It Solves Legacy marketing automation platforms like Marketo and Hubspot were built to support sales-led strategies. They weren’t designed to bring in product activity data, so B2B product-led ...

2. Not integrating with your CRM Just to clarify, marketing automation software is not the same as a CRM. Marketers use automation software to generate and nurture leads until they are qualified as ...

Five key findings that highlight the use of conversation automation in B2B marketing, trends in content personalization, and the role of AI in facilitating these interactions.

B2B brands are at least reasonably proficient at automation, judging by the State of B2B Marketing Automation, a study from Act-On, conducted in partnership with Ascend2.

It’s coming up on two years since Salesforce acquired Pardot, and on Thursday the company enriched its resulting Sales Cloud B2B marketing-automation product with two new key capabilities.