In the fast-evolving world of business, B2B (business-to-business) marketing plays a crucial role in helping companies build strong relationships, generate leads, and drive revenue. Unlike B2C ...

Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that ...

It might initially seem difficult to build great, lovable products for users employed at other organizations, but with the ...

B2B Marketing: Growth Strategies for Your Organization is designed ... discussions and exercises to determine participants’ understanding of the material. The due date for submitting assignments is ...

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...

They sell footwear with a focus on sustainability and using natural materials. Appealing to consumers that share the same values. Like B2B marketing, content marketing is another great B2C strategy.

B2B tech marketing is evolving rapidly. Traditional lead-generation models are giving way to more targeted, influence-driven strategies that focus on long-term engagement rather than short-term ...

"Especially since B2B is a long-term relationship, who wants to deal with repercussions of fear?" Emotions are the key to building a brand When creating marketing materials to influence their ...

On this episode of the Marketing Vanguard podcast, host Jenny Rooney she sits down with Carrie Palin, CMO of communications ...

As digital transformation accelerates, B2B influencer marketing is emerging as an effective sales channel. In a marked departure from the industry's historical reliance on tradeshows and direct ...

In today’s digital-first world, AI is reshaping how B2B marketers connect with their audience. In an environment where success hinges on data-driven insights, AI arms marketing teams with the power to ...

She developed case studies, training materials, and other resources ... They also reinvigorate B2B influencer marketing, as internal influencers review and promote the product, boosting its ...