This 2-page social media marketing strategy template will make it easy for you to draw up your game plan, from objective setting through to response management and engagement reporting. Step-by-step ...

In 2025, an effective B2B marketing strategy must include quality content. Find out how AI can help make that happen.

I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...

Most B2B marketers are already using or plan to use some form of marketing automation technology, according to recent research from Act-On and Econsultancy. The report was based on data from a survey ...

Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up! Let's dive into Episode 53 of the Marketing Smarts Live Show ...

LinkedIn plans to break into the $50 billion business-to-business marketing space and turn its products into a $1 billion business by 2017, according to internal documents sent to Business Insider.

SAN FRANCISCO, June 6, 2017 /PRNewswire/ -- Four Quadrant, the premier provider of B2B go to market strategy and tactical resources, has released its latest marketing resource – the Strategic ...

With that in mind, I am pleased to share a glimpse of Forrester’s perspective on what B2B marketing executives should consider as they plan for the coming year. Let Go Of The Status Quo ...