Alongside its new Concept i4, BMW recently unveiled a new design for its iconic blue, white, and black logo.The new roundel incorporates a flat color scheme and deletes the black background from ...

Mockup of new BMW logo on a white background. Instead, the new design will be used on all of the company’s communications as well as for trade fairs and events.

BMW’s new branding has officially settled the debate: the world is flat. ... In fact, the new logo for 2020 marks the brand’s sixth revision of its famous blue-and-white circle marking.

BMW is revamping its roundel logo for 2020, both online and off. The last change was in 1997, and over the company’s more than 100-year run there have only been six different interpretations of ...