That's exactly what BMW did with its BMW 7 Series and its new "Welcome Light Carpet" feature that illumines the ground on both sides of the car, guiding owners to the safety and comfort of their ...

For the BMW Series 7, the Welcome Light Carpet was configured into a 10 x 10 mm² microoptic assembly fitted with a glass cover.

The BMW Welcome Light Carpet is now standard equipment on the new BMW 7 Series. "This marks the first time our technology has been applied in a volume market," Bräuer adds happily.

The BMW Welcome Light Carpet is now standard equipment on the new BMW 7 Series. "This marks the first time our technology has been applied in a volume market," Bräuer adds happily.

Well, BMW wants to change that feeling. ... Until then, BMW 7 Series owners will be glad to have the Welcome Light Carpet technology at their disposal.

BMW has also launched a similar function just in time for Christmas, though it will only be available in select markets. This festive greeting includes its own animation and light show and can ...

Another interesting new addition is what BMW calls a "Welcome Light Animation," which is generated when the driver and the car key come within 10 feet of a parked vehicle.