BTS just announced a partnership with Louis Vuitton. Known for this iconic style and fashion, the K-Pop group is already switching things up. Now, BTS' ARMY is fawning over Jungkook's new purple hair.

BTS member Jin, 26, debuted a totally eye-catching look when he flaunted bright purple hair at Wembley Stadium in London on June 1, and fans of the K-pop group are absolutely loving it!

Jin had purple hair at BTS' sold-out concert at Wembley Stadium in London back in June which had ARMYs screaming, "I purple you!" which is another way ARMYs say, "I love you." ...

BTS will release their second English-language single 'Butter' on May 21. Leading up to the song's release, Big Hit Music is sharing multiple teasers to build anticipation for the single.

Jimin’s purple hair isn’t the only thing concerning Jimin to have gone viral this week. The BTS member was photographed on Jan. 12 and Jan. 13 with the “Nevermind” tattoo on his chest.

BTS' J-Hope Shares Image of Chopped Hair Ahead of His Military ... j-hope. jhope/Instagram. Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of ...