News

Commentary From “Barbie Girl” to Girl Dinner and beyond: What’s behind our obsession with the girl-ish label The empowering reason why 2023 is the year of girlhood By Kelly Pau ...
Mattel has teamed up with Mischief Management to create the first festival dedicated to all things Barbie — Barbie Dream Fest ...
The movie earns more for Mattel than just the fee it gets for the filmmaking rights. Part of the benefit is the more than 100 licensing agreements it has with other companies to use the Barbie label.
The newly released documentary takes a deeper look at the story behind the first Black Barbie and its impact on representation in the toy business, and culture more broadly.