Mattel wields the power with a tribute to the 1980s with their new Barbie Masters of the Universe Princess of Power She-Ra doll! Blending the glam of Barbie with the might of Eternia's iconic heroine, ...

Beloved Aussie popstar Kylie Minogue has been immortalised as a Barbie doll- but many fans are less than impressed.

Walmart is having a huge toy sale with great buys including dolls starting at $5, action figures starting at $8.88, pretend play starting at $5, up to 50% off Barbie and Disney dolls, plush & more, ...

At 64 years old, Barbie may be nearing retirement age, but instead the doll and her IP are in the midst of a blockbuster revival. Mattel said that gross billings for dolls rose 27% to $884 million, ...

Toys are getting more expensive, and inflation isn't the only thing to blame. WSJ’s Shelby Holliday looked into why a small Covid-19 outbreak in China has prompted toymakers big and small to raise ...