Most companies base their market segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing ...

Often, segmentation projects entail large-scale market studies that divide a broad consumer group or business market into sub-groups based on some type of shared characteristics. Those studies then ...

What type of companies use market segmentation? Market segmentation is the practice of dividing consumers into groups based on shared needs, desires, and preferences. Using these categories ...