What are the Basic Principles of Marketing? So you want to do marketing. You’ve got to know the rules, but what are they? On our web site we try to give you the ideas you need to do marketing, but ...

Neuromarketing emphasizes that emotions play a primary role in consumer decision-making. Emotions generate a deeper response in the brain The world of marketing has undergone a profound transformation ...

It takes a lot to compete for first-time customers in overcrowded marketplaces, and doing so based solely on price or even product quality is increasingly difficult. Instead, brands are increasingly ...