Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...
INDIANAPOLIS — Hammers and forklifts will soon make way for pick and rolls and slam dunks inside of Lucas Oil Stadium. Traditionally a football field, a hardwood has taken its place in the home of the ...
The Big 12 went bold and partnered with Undefeated to design a funky basketball court with tiny "XII" logos all over it.
“It’s actually hard to watch the Big 12 tournament with how awful this court is,” one college basketball reporter wrote Tuesday on social media as the tournament’s first round got underway.
The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships that is riddled with logos and brands in a stark contrast from the old ...