One benefit of having two marketing teams working toward the same goal is the ability to split costs. Partners can host joint events, share marketing collateral and video footage and promote each ...

In uncertain times, marketing collateral that demonstrates brand expertise and impact scale, like case studies, can be especially effective. 4. Focus on ROI.

Brochures form an integral part of the traditional printed marketing collateral, despite the growing popularity of online marketing initiatives. A well-designed brochure is very much a collectible ...