When it comes to cold emailing, less is more. And when I say less, I really mean it. The template that gave me my highest conversion rate had less than sixty words on it (signature included). Despite ...

It can be difficult to hit the right note when sending a cold email. For instance, an old colleague who’d been laid off recently reached out to me. Like many cold and even warm emails I’ve received, ...

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B2B inboxes have never been louder. But cold email done right still cuts through the noise faster than almost any other channel. The difference between messages that get ignored and those that ...

Picture this: You just received two emails. One is from Elon Musk, and the other one is from John Doe at a company you barely know. Which email are you more likely to open? I would guess you’ll go for ...