NEW YORK--(BUSINESS WIRE)--Emplifi, the leading customer engagement platform, today released its “2024 State of Influencer Marketing Report,” revealing key trends to help brands optimize their ...

Social media influencers have emerged as key players in driving the marketing efforts of companies large and small. Leveraging their vast online followings, influencers can significantly impact ...

YouTube's algorithm favors videos that already have views. The influencer marketing industry hit $24 billion last year, but breaking through the initial visibility barrier remains tough for new ...

Influencer marketing has evolved far beyond chasing likes and follows. As consumers demand more authenticity, personalization and value from the brands they engage with, new trends are reshaping how ...

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social. The data is ...

Influencer Marketing is an industry in transition. Influencer Marketing is at an inflection point. Brands are doubling down on spend and scale, with some even spending up to 50% of their marketing ...

Learn how Bayer’s Head of Social and Search Buying is reverse engineering the process of selecting influencers and how they are reaching a different audience with repurposing influencer ads on paid ...

Influencers have become a hugely important part of the marketing and advertising world - but they don't always make it clear when they're being paid to promote, writes Adam Maguire.

In the past, launching a personal brand meant hiring an entire creative team from graphic designers, art directors, brand strategists, and, of course, a few late-night calls to your stylist. But in ...

Have all your friends bought the same ‘must-have’ neck cream or an identical dress? The odds are that you’ve been ‘influenced ...