What these examples show is that while the internet has always been quick to judge rebrands, perhaps the best judge is time.

As noted in Tom May's recent recap of the year in branding, 2025 was a dangerous time to refresh an identity or roll out a logo redesign. Everyone has an opinion on design these days, and social media ...

The brand has teased an upcoming redesign with a new look for its sugar-free limited-edition range called Thirst Trap. Aimed ...

This year has seen a growing trend for subtle rebrands vs big, flashy ones we've seen in years gone by. This has been demonstrated by the new looks for the likes of Amazon, Adobe and Walmart, which ...

(NewsNation) — One of the country’s most famous restaurant chains just got a rebrand for the first time in almost five decades. Cracker Barrel introduced a new logo on Tuesday as part of its “All the ...