Microsoft is testing using a blue delivery truck icon in some of the ads in the Bing Search results. I guess it is to symbolize that they offer delivery? This was spotted by Khushal Bherwani who ...

Microsoft Bing is testing placing a favicon or icon of some sort in front of the people also ask results. The screenshot example below is from Frank Standtmann, a German-based SEO, who showed ...

Text ads, multimedia ads, product ads, and vertical ads will all be eligible to extend to the new Bing chat, without the need to create separate campaigns, a different agency exec said.

Microsoft's implementation of ads on its chatbot has shocked many since it occurred only a month after Bing Chat's initial release, and the chatbot is still only available in limited preview.

“Yes, ads will show in the new Bing, specifically in chat (as they do in the traditional search results),” Caitlin Roulston, a director of communications at Microsoft, told The Verge.

Why we care. Aside from expanding the reach of Store Ads campaigns beyond the Microsoft Store to Bing’s search results, advertisers will now have the opportunity to reach customers outside of ...