"Children see themselves reflected in the images that they behold," Stafford Braxton, a Black Santa and founder of Santas Just Like Me, told Insider.

Long before "Santa Larry" came along, there was another bearded fellow who reigned as the go-to black Santa Claus in North Texas. And let me tell you, Joe Johnson was about as good as it gets when ...

As he walked through the crowd of hundreds of bearded, plump and jolly white men, Larry Jefferson, a professional Santa Claus, stood out.

What is it about a Black — or Latinx or Asian or any other nonwhite — Santa that so triggers some of white America? We spoke with "White Fragility" author Robin DiAngelo to find out.

In North Little Rock, Ark., a family recently received a racist letter after installing an inflatable Black Santa Claus on their lawn. Signed by an anonymous “Santa Claus,” the letter ...

The Mall of America hired its first black Santa this winter. "Kids need to see a Santa that looks like them,” said Santa Larry Jefferson.

Black Santa is the only Santa her two-year-old son Christopher has ever known. That's the case for 6-year-old Carly, too. "Carly gets plenty of white at home. Her dad and I are both white.