Now it's been 26 years since The Blair Witch Project in all its haunting, low-budget glory landed in theaters and launched a new genre of horror movie: found footage. (The idea wasn't conjured out of ...

The Blair Witch Project wasn’t the first entry into the found-footage sub-genre of horror, but it certainly became the poster child for it. The shaky camera is enough to make almost any horror ...

'The Blair Witch Project' transformed movie marketing with its groundbreaking viral campaign — and set the stage for the online promotional techniques of today.

In 1999, the horror landscape was changed forever by The Blair Witch Project.Thanks to its ingenious marketing campaign, Eduardo Sanchez and Daniel Myrick's film with a no-name cast of Heather ...

Initially shot for just $35,000, “The Blair Witch Project” grossed almost $250 million, then a record for an indie film. Nicole Bengiveno/The New York Times Dan Myrick, left, and Eduardo ...

25 years ago, 'The Blair Witch Project' shocked and spooked Unusual low-budget horror hit no longer has the power to surprise, but it still can generate a few jitters.

The iconic 1999 film, “The Blair Witch Project,” the first movie to convince viewers that it was real, has been re-released just as its filmmakers originally intended.

Heather Donahue stars in “The Blair Witch Project,” in 1999. (Getty Images/TNS) LOS ANGELES — In the beginning was the Word — or, as they call it in Hollywood, word of mouth.

John Hegeman, who created the viral buzz around "The Blair Witch Project" for Artisan Entertainment, pictured in 1999. (Lawrence K. Ho / Los Angeles Times) ...