If it’s too complicated to accept your invitation, they won’t move down the sales funnel. Stage 3: The Superhero Sequence This is the stage where you get to show off your skills.

A typical customer's journey—known as the sales funnel—consists of four primary stages, each of which can involve influencer marketing: 1. Being cognizant: This stage is when people become ...

You can’t engage with PR for say three months to see how it goes and then quit when there’s nothing to show for it. 2. The middle of the funnel is about speaking to your target market.

The sales funnel follows a much more customer-centric journey, outlined by at least four high-level stages: Awareness, Interest, Desire, and Action (or AIDA). These stages occur before a potential ...

You're asking, What exactly does this have to do with marketing? Well, Bop It! reminds me of the many new go-to-market (GTM) strategies that have emerged because of the need to move away from the ...