Great marketing makes the customer feel smart.” The Blue Hen Marketing Club has put that principle into practice since its founding in 2009. “The Blue Hen Marketing Club aims to offer great resources ...

Blue Chip marketing manager Joel Giannetti has been with the casino for 20 years and coordinates the booking of entertainment with his Las Vegas colleagues from the gaming property’s parent ...

Google reimagines search beyond '10 blue links' At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads ...

Monica Gomez is the Founder and CEO of the award-winning event and marketing agency, The Concierge Club. Follow her on LinkedIn. Have you tried running paid ads for your business lately ...

In the CMO Council report, 57% of marketers surveyed now say events are owned and managed by marketing, orchestrated across the company, and aligned to a holistic marketing plan. It’s a major ...