In studying more than 150 blue ocean creations in over 30 industries, the authors observed that the traditional units of strategic analysis—company and industry—are of limited use in ...

This is what blue ocean strategy is mostly about. A Burger Like No Other Let's go to Eastern Europe now! Food is especially good when you serve it in a smart way, completely different from others.

Blue Ocean Strategy challenges traditional competitive strategies by advocating for the creation of new market spaces—"blue oceans"—that are ripe with opportunity and devoid of competition.

NEW YORK & OSLO, Norway--(BUSINESS WIRE)--The Blue Ocean strategy managed by EnTrust Global, a leading alternative asset management firm, today announced the completion of its acquisition of ...

The event, which took place at the Intercontinental Hotel in Amman, opened with a presentation delivered by Prof. Renée Mauborgne, one of the world's preeminent experts on business strategy and ...

NEW YORK & OSLO, Norway--(BUSINESS WIRE)--The Blue Ocean strategy managed by EnTrust Global, a leading alternative asset management firm, today announced the completion of its acquisition of ...