Some 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands, according to recent research from Bond Brand Loyalty. The 25 Brands US ...

Factor Communications, writes on with why understanding the psychological mechanisms behind brand loyalty is imperative ...

“Fifty percent of consumers say they want to engage with programs via mobile,” said Sean Claessen, executive vice president of strategy and executive creative director at Bond Brand Loyalty.

Mobile is a strategic high-ground, in loyalty,? said Sean Claessen, executive vice president of strategy and creative at Bond Brand Loyalty, Toronto, Canada. ?It's, at once, a combination of ...

That emotional connection to a brand is extremely important to customer loyalty. It’s often been ... It is about emotional ...

The UK company has promoted the mini-bond platform and says it now has 73,000 registered members Forging a strong sense of loyalty between a brand and its customers is something all businesses ...

are essential for long-term loyalty. "Royal Enfield is a great example," Wadhwa noted. "They've built communities that foster a deep emotional bond, even beyond direct brand involvement." ...

According to Harvard Business Review (HBR), companies with high scores on brand loyalty and customer loyalty market research metrics grow revenues 2.5 times faster than industry peers and deliver ...