DylPop’s Book Shop falls into the online book sales industry ... Our customer list has grown and will continue to grow through word-of-mouth marketing. We are also using targeted online ads ...

Among the latter, the owner of The Book Dragon Shop in downtown Staunton is not well-versed in social media marketing, so when she was approached by someone with Bridgewater College's business ...

Last summer, I started using TikTok Shop as a platform to ... way to build community but also a marketing tool. I'm trying different ways of showcasing my books to get eyes on them and convert ...