Brands have begun pulling ads featuring actor Kim Soo-hyun amid surfacing allegations that he engaged in a relationship with ...

As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...

Retrieval-augmented generation represents a paradigm shift in AI-powered advertising, bridging the gap between creative ...

Microsoft Advertising has shown off new ad formats that insert massive ads right into Copilot, alongside pilot programs to ...

Algorithms are rewriting the marketing playbook. Nearly 60% of global advertising investments are already influenced by ...

When Best Buy launches its new U.S. marketplace this summer, it won't just be expanding its product assortment—it'll be ...

Forget Lucy the australopithecus afarensis. Is Amazon Ads the missing link we've been searching for all along?

As tariff confusion grows, some brands are trying to get ahead of potential price increases by promoting offers and discounts ...

Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.

Disney Advertising, Jimmy Kimmel’s Kimmelot, and Ryan Reynolds’s Maximum Effort, have enlisted five different brands to create six commercials that will air during the Oscars ceremony ...

Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

Pharma brands achieved the most impressions from ABC and saw a year-over-year increase in impressions from cable channels like Fox News, CNN and MSNBC.