Beyond The Brand: The Rise Of Product Marketing In The Modern Age
Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...
Amazon’s New Alexa+ Forces Brands To Rethink Their Marketing Strategy
In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...
How Gen Z’s ‘little treat culture’ is influencing brand marketing strategies
Glossier, Dove and Diet Coke are among the brands tapping into Gen Z’s tendency to splurge on desserts, trinkets and other ...
5 Gen Z marketing tips from DTC brands
DTC players ranging from financial products to skin care brands shared insights and marketing advice at Ad Age’s NextGen ...
Business.com on MSN4h
A Step-by-Step Guide to Social Media Marketing for Small Businesses
Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...
3 Ways AI Can Create More Tailored Marketing Strategies for Retail Brands
AI tools offer the opportunity for retail businesses of all sizes to tailor their marketing at scale. That presents an ...
ET BrandEquity2d
ET M&E Summit '25: Integrating short-form video in brand marketing strategy
The media canvas has changed with the emergence of new-age formats such as short-form video. Brands that were used to ...
‘Lovebombing’: Expert says brands aren’t just marketing. They’re priming you to be in a cult
As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...
Progressive Grocer4d
Marketing CPG Brands at the Algorithmic Crossroads
Algorithms are rewriting the marketing playbook. Nearly 60% of global advertising investments are already influenced by ...
The playbook for luxury fashion marketing has evolved — 6 strategies can help brands survive the industry's slowdown
Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...
Why Brands Should Avoid Using the Catchy Nicknames Consumers Give Them
People like to create nicknames like Tarzhay and Mickey D’s for brands they love. But that doesn’t mean companies should use ...
Marketing Dive12d
Why Sprite is making Chill a permanent part of its brand portfolio
After a successful launch in 2024, Sprite Chill will become a permanent addition to the Coca-Cola brand’s portfolio, according to details shared with Marketing Dive. Debuting last April, the soft ...