AI is reshaping brand engagement, but its effectiveness relies on high-quality, curated data, a significant challenge for ...

AdMaker.ai officially enters the market, opening platform access to all users. E-commerce managers and advertising agen ...

LinkedIn, Google and Edelman vet Santi Pochat begins his newly created role as Lenovo preps for World Cup, Formula 1 and CES ...

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

In tough economic times chief financial officers inevitably look at cutting costs, and most chief marketing officers can sense their colleague’s hatchet pausing over their marketing budget. Research ...

The campaign, called 'Ready, Set, Ford,' will start in the U.S. with a spot called 'Anthem' to air on television and other places starting Sept. 10.

Learn how business leaders are doubling down on proven tactics—from customer-driven content to smarter data use—to stand out in a crowded market. The Fast Company Executive Board is a private, ...

The Chinese market has faced numerous challenges, including the ongoing effects of the pandemic, property issues, and localised lockdowns. Despite these obstacles, the market has displayed remarkable ...

Axa’s campaigns are part of a long-term plan to focus on societal challenges with an emphasis on being solution-oriented and sincere.

The new marketing campaign aims to reshape perceptions of Buffalo, targeting major markets and highlighting the city's one-of ...

The energy drink maker's CEO said the appointments will help grow its namesake beverage, plus the recently acquired Alani Nu ...

New York (CNN) — At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting ...