That’s a question health care brand leaders consistently ask when it comes to brand architecture strategy. In our five decades in business, we’ve found brand architecture to be, by far, the most ...
Campaign Middle East on MSN
MMA Global rebrands as Marketing + Media Alliance to help marketers create value
The MMA rebrand involves a clear mission, new visual identity, modernised brand architecture, and continued investment in ...
IRVINE, Calif.--(BUSINESS WIRE)--RGP® (Nasdaq: RGP), a global professional services firm, today revealed a new brand identity and brand architecture to create clarity around the company’s enhanced ...
When thinking about a brand, people often associate it with visible elements like logos, colors, typefaces or taglines. These are essential, but a brand’s true power lies deeper and is much bigger ...
ITC Hotels Limited (ITCHL) announced the launch of a new brand ‘Epiq Collection’ to further strengthen the growth ...
With mergers and acquisitions (M&A) activity rebounding across many industries, launching a parent brand may be in a marketer’s future. When my company was founded in March 2021 through the merger of ...
Omnicom has addressed industry speculation that its historic DDB brand could be retired as part of the holding company's ...
Architect-turned-designer Duha Bukadi is making a notable move with Duha, her nascent footwear line. The Dubai-based brand launched at Level Shoes this week — following her debut at Paris Fashion Week ...
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