That’s a question health care brand leaders consistently ask when it comes to brand architecture strategy. In our five decades in business, we’ve found brand architecture to be, by far, the most ...

When thinking about a brand, people often associate it with visible elements like logos, colors, typefaces or taglines. These are essential, but a brand’s true power lies deeper and is much bigger ...

IRVINE, Calif.--(BUSINESS WIRE)--RGP® (Nasdaq: RGP), a global professional services firm, today revealed a new brand identity and brand architecture to create clarity around the company’s enhanced ...

ITC Hotels Limited (ITCHL) announced the launch of a new brand ‘Epiq Collection’ to further  strengthen the growth ...

With mergers and acquisitions (M&A) activity rebounding across many industries, launching a parent brand may be in a marketer’s future. When my company was founded in March 2021 through the merger of ...

You're reading Entrepreneur Georgia, an international franchise of Entrepreneur Media. Strategically evolving your brand over time is an essential element in modernizing your company, and a brand ...

Architect-turned-designer Duha Bukadi is making a notable move with Duha, her nascent footwear line. The Dubai-based brand launched at Level Shoes this week — following her debut at Paris Fashion Week ...

Volvo celebrates four million vehicles built on its SPA platform, a cornerstone of safety, design, and hybrid innovation ...

ITC Hotels Limited (ITCHL) announced the launch of a new brand ‘Epiq Collection’. The inaugural hotels under the new brand ...