You may be given the task of making an investment to get your company's brand architecture strategy right. However, brand architecture is a very broad term, and different companies have different ...

The brand refresh signifies a key development for the hospitality group, as it plans to add nearly 300 properties to its ...

Minor Hotels reveals new masterbrand and reinforces its commitment to creating innovative and insightful hospitality experience.

an overall brand architecture strategy. Executives should be uncovering potential “silver bullets” from the Lands' End portfolio that are tightly linked to the overall business strategy and pose ...

Avery, Jill, and Chekitan S. Dev. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Teaching Note 520-112, May 2020. (Revised October ...

Explores key insights on brand architecture, or the organisation of a brand portfolio, highlighting methods and techniques to maximise the value of a portfolio while keeping clarity for consumers and ...

In this course you will learn how to evaluate a brand strategy and how to use defined models and analytical ... The Brand Relationship Spectrum – The Key to the Brand Architecture Challenge, ...

Minor Hotels has unveiled its evolution into a “guest-facing masterbrand.” The brand refresh marks a significant milestone for the group as it paves the way to add nearly 300 prope | The group has ...

EFInA’s new brand identity reveal was a symbolic moment of transformation; with the refreshed visual identity and integrated brand architecture ... EFInA’s five-year strategy emphasizes ...