Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen. The ...

Unlike the Get Better campaign — which was built throughout last year — Seeking launched with a full body of creative work, ...

Sandeep Ranade of Hansa Research unpacks how the cricketing behemoth is not just playing the game but masterfully rewriting ...

At its inaugural upfront in 2024, Amazon Ads debuted three new streaming TV ad formats, all centered on interactivity. Brands ...

A Katz Media study finds NBA and NHL radio ads boosted liquor brand awareness by 27 points among highly engaged consumers.