The Power Of Archetypes For Strategic Brand Positioning: A 5-Step Approach
A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...
16 Takeaways Brands Can Glean From Nike’s Return To Brand Building
Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...
Warc3y
A new framework for adapting effective brand-building strategies for social-first marketing
We Are Social Singapore’s Gaetano Squillante introduces a new framework for building great social campaigns with brand building at their heart. The pandemic saw social network audiences increase ...
Marketing10mon
A Messaging Framework: What It Is, Why You Need It, and How to Build It
Your messaging DNA is made up of the foundational elements that hold up your framework like pillars—your unique brand values and customer benefits. They must be reiterated across all communication.
AdNews3y
The best way to perfect your marketing strategy? Act like a chef
She also urges marketers to use its brand-building framework, Brand 3, as a “launchpad” for testing on Facebook platforms. “We find those advertisers that adopt continuous outcome testing ...