The Importance Of An Integrated Approach To Brand Building And Performance Marketing
In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...
The Future Of Content Distribution: Leveraging Multi-Channel Strategies For Maximum Reach
Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it ...
The Journey To Build A Successful Luxury Brand—In 20 Steps (Part 4): From Brand To Market
• Continuously innovate: Think of fragrance brand Le Labo and its personalized perfumes (often hand-blended and prepared in ...
Mint7d
Building a startup brand: why storytelling, focus, and trust matter
Brand awareness is a major hurdle, and creative distribution strategies can help ... so it used Indigo Airlines as a key distribution channel. High customer acquisition costs (CAC) also pose ...
David Novak to Serve as Chairman of Comcast’s SpinCo
Novak, a longtime board member of Comcast, is the former CEO of Yum! Brands, which was itself a spinoff from a larger company ...
Runway Influence’s Multi-Million-Dollar Expansion Signals New Era for Influencer Marketing
Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a ...
Digital Silk Reveals Strategies to Increase Brand Preference
In an era where consumers are flooded with choices, brand preference has become a critical factor in securing customer loyalty and driving long-term revenue. Digital Silk's latest research outlines ...