Coca-Cola Red. Home Depot Orange. Tiffany Blue. Academics and corporations, like Google, have been researching the power of color in the working world, in everything from workspaces to marketing ...

The psychology of color as it relates to persuasion ... Effects of Colors show that the relationship between brands and color hinges on the perceived appropriateness of the color being used ...

In marketing, companies will use color psychology to create their brand based on how they want to be perceived and to ...