10 Ways To Explore Chromotherapy For Your Brand 1. Conduct a color personality test: Start by taking a color personality test to understand which colors resonate with you and your brand's core values.

In the world of visual communication, color is more than just a decorative element—it’s a powerful tool that can influence ...

Color can boost brand recognition by up to 80 percent, according to a study from the University of Loyola, Maryland. And with just seven seconds to make a good first impression, color can be key ...

It’s time to take a look at some research-backed insights on how color plays a role in persuasion. The Importance of Colors in Branding First, let’s address branding, which is one of the most ...

And your brand can, too. Let’s explore the psychology behind colors and look at 6 campaign examples of brands using color to evoke a specific reaction.

Related Article: Psychology and Science Behind Modern Customer Experience Companies Claiming Color Ownership For some companies, a specific color is so intertwined with their CX and brand identity ...

A team of researchers led by James Fong at UC Berkeley has devised a new way to stimulate specific cones in the retina and thus create a novel color experience. Previous research has demonstrated ...

The Psychology Of Emotions In Branding The concept of emotional branding was first introduced a little more than 20 years ago by marketing visionary Marc Gobe in his book with the same title ...