Ultimately, as your company’s needs change, so must your branding. Refreshing your logo and other design elements keeps your ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world where branding is key to the survival of a company, a well-designed logo is a ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...