When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...

17 Strategies to Build a Unique Personal Brand Blend Business Insights With Humor One element I’ve incorporated into my brand is a blend of practical business insights with a touch of humor. I ...

Great customer experiences start with human connection, and technology should enhance, not replace these interactions.

How can you ensure you’re developing the optimal strategy for distributing your brand’s message? This module will provide you with the information necessary to develop SMART media strategies and ...

UTA agent Chloe Popescu has been named chief marketing officer at Oscar de la Renta.

Let's have a look at a few standard approaches to brand differentiation. Developing a business strategy that works over the long term means building a relationship of trust with your target customers.

Personal branding today isn’t just a trendy phrase—it’s what sets real leaders apart. At Strategy Achievers, they know that standing out isn’t about making noise or looking impressive on ...

He has lead brand development, strategy, research and naming for more than 15 years, working with brands as large as Jack Daniel's, Target and 3M, and as small as one-person startups. He has ...

Bluewater, the fully converged direct marketing powerhouse, has launched a Brand Strategy division, combining top marketing veterans to help brands navigate today’s complex media landscape and ...

Rita’s Italian Ice & Frozen Custard is strengthening its leadership team with the addition of two seasoned industry veterans, reinforcing the brand’s focus on growth and innovation. Lawrence Brown ...

Caritas Australia, the international aid and development agency of the Catholic Church in Australia has appointed AW. As the ...