New research from Billion Dollar Boy shows that while creators are being briefed to build brand love, the boardroom still ...

Each of the metrics we’ve discussed shows you how consumers are or are not engaging with your brand. Remember the takeaway from the IJIM paper: Engagement helps build trust with consumers.

Regular engagement metrics – LinkedIn post interactions, profile visits, and follower growth. Website traffic – Increases from organic search and social media tied to personal brand content.

With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive. The post Why marketing engagement metrics actually do matter ...

The transition to share of engagement goes beyond a change of metrics; it's a cultural shift. Brands need to prioritize building more meaningful relationships with their audiences, which also ...

Using CTR, average session duration, and other engagement signals to understand what visitors do with your content will be key to measuring engagement metrics. This means brands must focus on ...

To track the success of brand inputs like promoting the value of your company or even fostering employee engagement, you can look at your company’s net promoter score.

Market leaders don't follow conversations—they create them. Companies like Apple, Tesla, and LVMH have redefined industries ...

While they don’t directly translate into revenue, they are valuable for measuring the organic engagement and overall interest in your brand, especially if your campaign is designed to generate ...