Companies should establish detailed guidelines to ensure collaborations highlight shared values while preserving distinct ...

If you want to become the next Sharpie or Kleenex, you need to build your brand equity early. Before telling you "why," let's ...

One of the issues that was raised in one of the panels yesterday 1 was the question of Behavioral and Attitudinal measurement of Brand Equity. I reacted very strongly to the idea of Behavioral versus ...

Building brand equity can help to increase awareness and boost recognition to grow sales and profits long-term. Focusing on customers and how they perceive your brand can allow you to develop ...

Brand equity expresses the value of a brand to consumers beyond strictly physical assets, and as a commercial property. Defining strong brands; how brand images drive brand equity. Ever since David ...

Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer ...

American Outdoor Brands ( NASDAQ: AOUT) positions itself to be selling outdoor equipment to customers aspiring to live the ...

The media canvas has changed with the emergence of new-age formats such as short-form video. Brands that were used to ...

At its annual Kenshiki Forum event in Brussels last week, Toyota officials announced a plan to walk away from its confusing ...

This achievement is underscored by a stellar brand strength rating of AAA-, with a Brand Strength Index (BSI) of 83.2 ...