BrandSustainability is a powerful tool to help brand owners find gaps in their brand positioning, proactively plan where (and ...

Overreliance on performance channels in pursuit of short-term gains creates fragility in the growth model, especially when ...

In 2024, consumer trust and brand familiarity are more important than ever for business success across all industries. Research shows that 81% of consumers need to trust a brand before considering a ...

It encompasses brand awareness, associations, loyalty, and perceived quality. Brand equity explains what a customer just bought and determines whether they'll return next year.

When the brand’s car fanatics learn to trust and enjoy electric vehicles, they have the potential to accelerate adoption by luring those who might’ve turned a blind eye.

Private equity firms usually provide an influx of capital needed to accelerate new and future growth. Today, we are seeing franchises of all stages and sizes being sought after by PE investors.