Keller Williams’ private equity deal ends staunch independent ownership
The brokerage will sell stake to Stone Point Capital and bring in a new CEO, marking a major shift after years resisting ...
HousingWire10d
Keller Williams might spark a trend of brokerages to tap private equity
It’s fair to ask if Stone Point Capital's investment in Keller Williams is the first of other private equity infusions in ...
HousingWire10d
Is Keller Williams pointing toward an IPO after Stone Point’s strategic investment?
Analysts weigh in on what Stone Point Capital’s strategic investment in Keller Williams may mean for the future of the ...
Warc2y
Comparing methods of brand image measurement
are an important part of consumer-based brand equity (Keller 1993). They are also used to identify the position of the brand and evaluate advertising effectiveness (Romaniuk & Sharp 2000; Dillon et al ...
Warc3y
Are brands wasting money on sport sponsorships? A new look at brand personality, brand equity, and official sponsorship effects
as they typically already hold dominant market and brand equity positions. Boring is not all bad. Sponsorship spending and official sponsorship gains are greatest among brands with low ...