The brokerage will sell stake to Stone Point Capital and bring in a new CEO, marking a major shift after years resisting ...
It’s fair to ask if Stone Point Capital's investment in Keller Williams is the first of other private equity infusions in ...
Analysts weigh in on what Stone Point Capital’s strategic investment in Keller Williams may mean for the future of the ...
are an important part of consumer-based brand equity (Keller 1993). They are also used to identify the position of the brand and evaluate advertising effectiveness (Romaniuk & Sharp 2000; Dillon et al ...
as they typically already hold dominant market and brand equity positions. Boring is not all bad. Sponsorship spending and official sponsorship gains are greatest among brands with low ...