While PR’s long-term impact is undeniable, short-term, quantifiable metrics like sales and revenue are often prioritized over ...

You can use many metrics to measure your brand equity, including brand awareness, associations and loyalty, customer lifetime ...

Mindset metrics, the measurement of consumers' perceptions, attitudes, and intentions, have a long tradition in marketing, particularly in advertising and branding (Palda, 1966; Priyanka, 2013). In ...