In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

While maintaining a presence on established social channels is important, exploring new platforms offers a chance to connect ...

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience.

Every business must have a positive online image to continue to grow. A negative online image can ruin a brand’s efforts and ...

Looking ahead, Designer Brands projects net sales growth in the low single digits for fiscal 2025. Adjusted EPS guidance for ...

To maximize success, your strategic plan must be treated like a business treats theirs: one that is planned strategically and ...

Anuradha Bose, Senior VP - Marketing at JSW Paints, was honoured with the CMO Transformation Award at the Laqshya Pitch Best ...

Ajay Dang, President and Head of Marketing at UltraTech Cement – An Aditya Birla Group Company, was honored with The CMO ...

The Memphis-headquartered company has expanded its sports branding portfolio significantly over recent months, including in ...

Radisson Hotel Group added a record 40,000 guestrooms last year. Here's a Skift interview with its COO Chema Basterrechea.

NEW YORK, March 18, 2025 /PRNewswire/ -- Motto®, a leading brand strategy and innovation firm specializing in positioning, scaling, and reinventing companies in the tech space, has been engaged ...

By expanding brand assortments ... RL's DTC & Omnichannel Strategies Drive Growth Ralph Lauren is advancing its digital and omnichannel expansion by investing in mobile, online shopping and ...